For The Love of Rock ‘N Roll
25 Mar
Go ahead and call me a music elitist.
Because honestly, that’s probably what I’m going to sound like to everyone as I attempt to explain why I feel that this new biopic about The Runaways isn’t a great idea.
The Runaways, a “queens of noise” 1970’s glam rock band that began Joan Jett’s rise to fame is one of those bands whose vinyl is lost in the generation gap that divides us from our parents–Vinyl that most of us (young 20-somethings) never heard, never knew anything about and realistically never were expected to discover (Because they were buried in some stack behind the sticker covered door of a downtown record store or perhaps somewhere inside of a cob web covered box in the attic.)
But, some of us did discover it. Some of us were even lucky enough to be raised on the stuff. It’s a feeling and a movement that all can relate to: the homemade fashion, vamp make-up, smoking, swearing, spitting, guitar thrashing angry rebellion–raw Rock ‘N Roll speaks to every angsty teenager, no matter the decade.
That’s why you must understand that Rock for all mankind is not the movement that I have the issue with. It’s the exploitation of it all that bothers me.
The film “The Runaways” based on the autobiography of singer Cherie Currie, received Joan Jett’s stamp of approval, who even went on to produce it. But, don’t let that fool you. This film isn’t some kind of recommendation for a full band revival.
It’s just one big commercial.
The billboards and posters seemed to pop up overnight in Los Angeles, and the more I found myself staring at them, the more clear it became.
For starters, the film has cast tween idols Dakota Fanning as Cherie Currie and Kristen Stewart as Joan Jett–Clearly, the movie isn’t made for the real fans of the music. It’s only about selling tickets.
The emphasis is on their clothing, rather than on the story of the musical experience or a chronicling of what these woman accomplished. It’s the thrift store treasures, homemade 70s Glam Rock fashion– leather leggings, ripped tees, combat boots, light denim, big aviator sunglasses—stuff that’s now being sold for top dollar in hipster chic clothing stores like American Apparel and Urban Outfitters. Stuff that people may magically be inspired to go buy after watching the movie.
(Mark my words: every 13-year-old girl in America will have a shag hair cut by summer time.)
It’s not just this movie that I have an issue with. It’s the million variations of the Rock Band and Guitar Hero video games and the store Hot Topic.
In the last few years, there boomed this movement to sort of “educate” the younger generations about Rock ‘n Roll for the small fee of $140 for the rock band set (drums, microphone, guitar, etc), $1.99 per iTunes download or $25 for every Ramones/Rolling Stones/Led Zeppelin/Etc. T-shirt.
My theory? In the time of internet radio and MP3’s, there’s so many different genres and artists, so much information on the web that it’s pretty much guaranteed that we’re all listening to different things. We’re not united by sharing these bits of culture, by “owning them.” Generation Y is a nostalgic group, buying our “My Little Pony” and Back to “The Future T-shirts”, Nintendo controller belt buckles and “Teenaged Mutant Ninja Turtles” on DVD– I can see how it would be possible to look to another time to find some overall identity.
I get that making money is at the core of everything. Even the music itself is about making money, selling albums, booking tours–for the record companies, anyway. But, what about that experience of the music–How it makes you feel? What it inspires? And what of the songs that never die? The vinyl you spin even years after everyone and their grandma owns an iPod? You can’t put a price tag on that.
These movies and video games make the whole rock experience feel programmed and plastic, a means for the big guy to make a buck–and that’s kind of ruining it for me.








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