Empty Words
7 May
I saw them as ordinary words. The kind that didn’t belong to anyone in particular, used by everyone, every single day in all languages across the globe.
The words “Beautiful Stranger” were unwanted stand-bys, too cliche’ and tired to hold any kind of deep meaning. And yet, somehow, when paired with my work they took on an entirely different meaning, perfectly conveying the tone of what my journalism project is all about–a passionate person’s inside look at the real people wandering the streets of Los Angeles. That’s why I decided to adopt them as my own.
My sources expressed a fondness for the title and I grew even more attached.
That’s why I was so frustrated and disappointed when I recently had to change it.
I received an email earlier this week from a woman named Abby Wallach, the owner and founder of a website called BeautifulStranger.TV, in which she respectfully requested that I change the name of my blog and URL address.
Apparently, she owns the legal right and trademark to the full name and all variations of “Beautiful Stranger” worldwide.
I consulted with Media Law Professor in the Journalism Department at CMU, Timothy Boudreau, who told me that Wallach does have me–on a technicality. The terms of the trademark revolve around commerce–and while I am not selling anything–my website ends in dotcom. These days, anyone can have a dotcom site, whether they are a business or not, but the written rules aren’t quite caught up, yet.
I did some research and learned that the grounds for a trademark lawsuit are based on the fear of an ordinary person confusing the two websites or thinking that one is associated with the other.
Because our websites are so different (hers is a video fashion site that pushes the sales of the clothing, accessories and beauty products) and because an ordinary person would never just stumble upon my website if they didn’t already know where to look, I know there’s no way anyone could ever confuse the two.
My project is based on my passion for journalism writing and story telling. I don’t get paid in any way and I’m not attempting to sell anything.
I couldn’t help but feel that her ordering a name change was unjust and it was a bit cruel of her to single out the little guy who clearly is not in direct competition with her in any way.
I have a Google alert on the words “Beautiful Stranger”, which means that every time someone out in the blogosphere used those words, I received an email notification of the occurrence. This means tons of links were brought to my attention every single day.
This trademark happens to be the name of a popular pop song (by Madonna), is used every other day in the headlines of web news articles and is in the URL of probably 15 percent of the iGeneration’s old Myspace accounts.
The example I used with friends and family to express my frustration and confusion was that I felt that this incident is like someone naming their newborn baby daughter Tiffany and then stating that no one else on Earth can call their child by the same name.
It’s been a very challenging week for my nerves.
I’ve had to change my domain and remodify my page, changes that took weeks to get exactly how I wanted them. I again had to call on my friend, web designer Erol Ahmed to help me get everything straightened out.
Phil installed a redirect on my site so that anyone who tries to visit BeautifulStrangerLA.com will be rerouted to http://PerfectStrangerLA.com. I’ve ordered new business cards and changed my Twitter account–neither of which was a challenge. But my Facebook Fan Page was definitely a test from God.
It turns out that the Facebook Page technology isn’t advanced enough to make simple edits to the name of the page or to change the category that it falls into.
I had to remake the entire page and start my fan following over from scratch just because I needed to rename it.
After I remade it the first time, including all of the data about my project, I realized that the category the page was filed under was not correct and I had to scrap it and begin again.
When I wanted to message all friends of the “Beautiful Stranger” page, I couldn’t find the option to message all followers and so I contacted all 133 people individually. Later, when I discovered that there was such an option, my head nearly exploded.
The more I think about it, the more I feel that the name change to “Perfect Stranger L.A.” is more fitting for the project. I’ve checked online registries for Trademarks online and haven’t come upon anything with the name. I’m looking at it as though this is a fresh start with a new name and I’m excited by all of the possibilities.
I’ve vented out all of my frustration, I’ve picked up the pieces and I’m moving on. I just hope that I never have to go through anything like this ever again, as this was not only a huge inconvenience, but it also meant I lost something that I consider to be part of my identity.






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